Pinterest (PINS) shares slipped as much as 15% on Friday after the social media firm recorded $0.33 a share of earnings for its second quarter (Q2) – short of the $0.35 per share expected. 

Investors were spooked also because the company said tariffs and the related uncertainty remained a lingering concern for advertisers in the second half of 2025. 

Pinterest stock has been in a sharp uptrend over the past four months. Despite today’s plunge, it’s up nearly 50% versus its low set in late April. 

Here’s Why the Q2 Release Is Still Positive for Pinterest Stock

While the NYSE-listed firm did come in slightly shy of the EPS estimate for its Q2, the company’s financial release was, nonetheless, largely positive for long-term investors. 

For starters, Pinterest continued to grow its user base at an exciting pace, ending the quarter with 578 million monthly active users (MAUs), up some 3.5 million sequentially. 

More importantly, the San Francisco-headquartered company guided for $1.033 billion to $1.053 billion in revenue for its current financial quarter, handily beating analysts at $1.025 billion.

Together, this suggests the post-earnings decline in PINS shares may be a buying opportunity, especially if you plan on owning them for the long term. 

BofA Recommends Buying the Dip in PINS Shares

Bank of America analyst Justin Post recommends buying Pinterest shares on the post-earnings decline since the company’s revenue grew a more than expected 17% to nearly $1 billion in Q2. 

According to him, AI-powered advertising tools like Performance+ will likely unlock significant further upside in PINS stock in the back half of 2025. 

Additionally, Pinterest stands to benefit from expanding partnerships with the likes of Google (GOOGL) and Amazon (AMZN), the BofA analyst told clients in his research note today. 

The social media firm’s transformation into a personalized shopping and ad platform positions it to capture more market share and boost monetization, he added. 

Post raised his price target on Pinterest stock this morning to $44, indicating potential upside of well over 20% from here. 

Wall Street Has a ‘Strong Buy’ Rating on Pinterest

Note that Wall Street analysts remain largely positive on PINS stock after its Q2 earnings release. 

The consensus rating on Pinterest shares sits at “Strong Buy” with the mean target of roughly $42 suggesting potential upside of just under 20% from current levels.