Coupang (CPNG) has become a force in global e-commerce, turning South Korea into its testing ground for Amazon (AMZN) style dominance. From its own delivery fleet to streaming services like Coupang Play and food delivery services like Coupang Eats, the company has invested billions to create an ecosystem that keeps users locked in and rivals on edge.

Coupang's expansion into Taiwan and the growing popularity of its WOW membership program show that the company isn’t slowing down. Its model of free shipping, lightning-fast delivery, and broadening services is pushing it beyond borders.

The market is taking notice. CPNG stock just clocked a new 52-week high of $31.65 on July 21, yet another fresh peak over the past 52 weeks, showing just how strong this rally has been. With momentum this strong, should investors buy in before the stock climbs higher?

About Coupang Stock

Founded in 2010, Coupang reshaped itself from an eBay (EBAY) style marketplace into a formidable e-commerce retail business engine, operating through its mobile applications and internet websites both domestically in South Korea and abroad.

Under the direction of founder Bom Kim, Coupang — often dubbed “South Korea’s Amazon" — has built a deep logistics moat capable of same-day and overnight delivery, which keeps competitors at bay and customers coming back. Now armed with over 23 million active shoppers and a growing footprint in Taiwan, Coupang is still just warming up. With a market capitalization of $55 billion, it's chasing dominance in a $500 billion retail playground, one fast delivery at a time.

In 2025, CPNG stock has surged 38% year-to-date (YTD). Technically, the stock has just broken out of a long consolidation phase, pushing its Relative Strength Index (RSI) above 70 — and with its RSI holding above that mark since May, it signals strong bullish momentum. With volume picking up and RSI confirming the rally, Coupang is sprinting.

From a valuation angle, CPNG has a premium price tag, trading at 102 times forward earnings and 1.81 times sales. But investors are betting big on Coupang’s rapid growth, operational muscle, and global push to back up that price and keep it climbing as a high-upside e-commerce disruptor. 

Coupang’s Stellar Q1 Earnings Results

The e-commerce powerhouse unveiled its first-quarter numbers after the bell on May 6, and Wall Street liked what it saw. EPS landed right on target at $0.06, and while revenue came in a touch light at $7.9 billion, the Street shrugged it off. An 11% year-over-year (YOY) sales bump was enough to send the stock surging nearly 11% in the next session, fueled by investor confidence in the company’s long game.

The core product commerce engine stayed solid, with revenue up 6%, or 16% in constant currency. Active customer count rose 9% annually to 23.4 million, and spend per customer climbed to $321 — proof that Coupang is getting more out of each shopper.

The real breakout came from its developing offerings (think Eats and Taiwan), which grew revenue 67% in Q1 or 78% in constant currency. Behind the scenes, supply-chain upgrades, automation, and process innovations helped push gross profit up 20% to $2.3 billion and adjusted EBITDA up 36% to $382 million.

Coupang also announced its first large-scale stock buyback, a $1 billion repurchase program. Plus, the company’s eyes are locked on Taiwan, where its newly launched WOW membership program is quickly becoming the centerpiece of its international playbook. The company is leaning hard into expansion there, betting that the same formula that worked in Korea — fast delivery, loyalty perks, and customer obsession — can catch fire abroad.

For 2025, Coupang is sticking to its guns with a 20% consolidated growth target in constant currency. It is willing to stomach some red ink in the near term, forecasting adjusted EBITDA losses of $650 million to $750 million from its developing offerings. But with long-term margins still projected north of 10%, management is making one thing clear — they are playing offense now to lock in profitability down the line.

Analysts tracking Coupang expect an EPS of $0.30 in 2025, up 36% YOY, before rising another 113% annually to $0.64 in 2026. 

What Do Analysts Expect for Coupang Stock?

Wall Street’s view on CPNG stock is bullish. The stock has a consensus “Strong Buy” rating overall. Out of 10 analysts offering recommendations on shares, eight back a “Strong Buy" rating. Meanwhile, one analyst advises a “Moderate Buy” rating, and the remaining one plays it safe with a “Hold” rating.

The stock currently trades above the average analyst price target of $30.15. The Street-high target of $36 suggests that CPNG stock could rally as much as 19% from here.